WHAT WE DO
Misalignment is expensive. Confusing. Insidious. Does your leadership agree on your organization's core principles? Audiences? Drivers and aims? Nothing stifles innovation and growth like misalignment. That's why we start with the fundamentals.
Our approach, The Shinobi Way, uses practical tools to help you drive alignment. We focus on three main areas: deeply understanding customers, building compelling value propositions, and finding the right business model to deliver value. And then we help you put those insights into action.
WHO WE ARE
JENNIFER CARTER, BRAND PRINCIPAL
A fiercely passionate and people-oriented brand ninja with nearly 15 years’ experience in brand management, marketing, communications, organizational strategy, and change management. Prior to her current gigs, her doctoral work focused on the examination of “cybernetic subjectivity” – or the interplay between digital technology and how people shape and perform identity, particularly through seasons of uncertainty.
THE SHINOBI NETWORK
Join forces with us and our network of consultants, brand experts, change agents, designers, architects, developers, and other assorted ninjas. We’re a seasoned, talented and powerfully passionate team of companies and individuals who provide exactly what you need – exactly when you need it – to get things done right.
JACK CARTER, TECHNOLOGY PRINCIPAL
A dynamic technology ninja with over 25 years of diverse technical and leadership experience – in defense, telecommunications, medical diagnostics, financial services, security, consumer products, e-commerce and beyond. Jack embodies that rare professional who can seamlessly move between different “sides” of the house: from technology to brand, operations to finance, ideation to execution.
THE SHINOBI CODE
We're called to a greater purpose and a higher standard. This guides everything we do.
PEOPLE MATTER
For us, this is an essential truth. Each person has value, and deserves a voice. We respect the individual worth of everyone we meet, and work to gain insight into who they are and what they need. Building relationships and fostering collaboration are at the core of what we do.
EDUCATE TO EMPOWER
We never stop learning. And we never stop teaching. We work to understand our clients and continually impart our knowledge to empower their success. We donate a portion of our revenues to organizations dedicated to educating children around the world.
PURSUE EXCELLENCE
We’re not just focused on getting the job done – we’re committed to getting it done right. Excellence is about balance: discipline with innovation, planning with execution, self with others. It’s also about greater purpose. We fulfill our larger calling by driving clients’ success.
BE INSIGHTFUL
Facts and figures are important – but they’re not enough. We look for the insights behind the information, and base our contributions on assessing situations and complex ideas, rapidly synthesizing them, and then providing clear, actionable, insightful direction for our clients.
EMBRACE SIMPLICITY
Simplicity is inviting. It’s compelling. But it’s not so simple. Delivering simplicity requires a complex understanding of the whole – and the ability to translate that understanding into insights that excite and motivate people to action. Simplicity means you “get it.” And that’s what we strive to do.
IMPROVE THE WORLD
Purposefully leveraging our time, treasure and talents is at the heart of why we do what we do. We look for ways to donate our professional talents, a portion of our revenues, and our time to support organizations that support education and foster empowerment around the world.
